Are you a visionary marketing leader ready to shape the story of one of the Midwest’s most beloved destinations? HR Advantage is seeking an experienced Director of Marketing for a Branson, MO based client to lead destination branding, marketing strategy, and communications that inspire travelers, elevate local businesses, and strengthen the region’s economic vitality. This is your chance to blend creativity with strategy—overseeing a talented internal team, managing external agencies, and directing a multi-million-dollar marketing budget that positions Branson as a premier tourism destination.

What You’ll Do:

Drive the Brand

• Develop and execute integrated, multi-year marketing and communication strategies to showcase the Branson/Lakes Area as a must-visit destination.

• Lead digital advertising, content creation, social media, and partnership initiatives that tell the region’s story across multiple channels.

• Oversee website management, SEO, and paid digital campaigns to maximize visibility and engagement.

Lead with Vision

• Manage and mentor a creative, high-performing marketing team.

• Guide external agency partners and vendors, ensuring they deliver impactful campaigns on time and within budget.

• Serve as a brand ambassador and trusted spokesperson for the region—building strong relationships with media, tourism partners, and community leaders.

Measure, Analyze, Optimize

• Assist in the development and administration of the marketing budget, ensuring every dollar drives measurable impact.

• Establish KPIs and use data-driven insights to continuously improve campaigns and strategies.

• Conduct market research and competitor analysis to stay ahead of industry trends and traveler behaviors.

Collaborate & Connect

• Partner with local tourism businesses, state and regional organizations, and key stakeholders to align strategies and share success.

• Elevate the destination’s image through compelling storytelling and strategic marketing in key feeder markets.

What You Bring

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience—8+ years in a senior marketing role).

• Proven success leading data-driven marketing strategies, ideally in tourism, hospitality, or economic development.

• Strong leadership and team management experience.

• Exceptional communication skills with a portfolio showcasing both print and digital work.

• Experience managing large budgets and presenting performance analytics.

• Proficiency in digital marketing platforms, social media strategy, and analytics tools.

• Ability to work flexible hours, including evenings and weekends for events and conferences.

Why You’ll Love It Here

• Competitive, market-based salary commensurate with experience.

• Comprehensive benefits package.

• The opportunity to tell the story of an iconic destination while working alongside passionate, creative professionals.

• A role where your work directly impacts the region’s economy, culture, and community pride.

Preferred Skills & Qualities

• Deep knowledge of the Branson area or similar tourism regions.

• Strategic thinker with a creative eye for storytelling.

• Strong project management, organizational, and interpersonal skills.

• Positive, adaptable, and collaborative approach to leadership.

• Commitment to professionalism, integrity, and exceptional customer service.

If you’re ready to champion a brand that brings joy to millions each year, we’d love to meet you. Apply today and help us craft the next chapter of Branson’s story.

*****Please send resumes to seth@hradvantageweb.net