https://blogs.missouristate.edu/brand/2024/04/19/digital-marketing-coordinator/
The Digital Marketing Coordinator manages the planning, execution, and measurement of University digital marketing campaigns that drive student enrollment and advance the University’s strategic goals, visibility, and reputation. This position works with internal University partners, manages projects from inception to completion, and develops strategies that will help meet University marketing goals. The Digital Marketing Coordinator proactively suggests new strategies in the creation and implementation of content for various paid search and social media platforms. The person in this role provides back-up social media support for the University and is a member of the crisis communication team.
Education: A bachelor’s degree is required. A degree in marketing, advertising, public relations, or a closely related field is preferred.
Experience: Two years of professional experience directly related to specified duties and responsibilities is required. Four years of professional experience is preferred.
Experience developing and implementing comprehensive digital marketing campaigns is required. Experience placing Google and social media ads is required. Experience managing campaign budgets through digital advertising platforms is required. Experience in higher education is preferred. Experience with digital analytics platforms, such as Google Search Console and Google Analytics is preferred. Experience with Google Data Studio is preferred. Supervisory experience is preferred.
Skills: Excellent organizational, time-management, presentation and project management skills are required. Excellent written, oral and interpersonal communication skills are required. Strong proofreading and editing skills are required. Advanced knowledge of marketing principles, concepts, techniques, and applications relevant to the field of promotion and advertising is required. Knowledge of Search Engine Optimization (SEO) factors is required. Strong grasp on developing, implementing, tracking, and optimizing for search engines marketing (SEM) campaigns is required. Strong grasp of audience targeting capabilities is required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.
Other: The scope of the job requires occasional evening and weekend work. Occasional overnight or out-of-town travel is required. Extended periods working at a computer workstation are required.
