Are you a natural storyteller with a passion for crafting narratives that captivate and connect? Visit Springfield is seeking a strategic Communications Manager to help shape the voice of our city and elevate its presence on a regional and national stage. 

In this role, you’ll lead our public relations efforts, build strong relationships with media and community partners, and develop compelling content that inspires travel. Using press releases, media pitches, and brand messaging, you'll drive initiatives that generate awareness, boost engagement, and position Springfield as a must-visit destination for leisure, meetings, and sports tourism.

At Visit Springfield, we don’t just promote a place—we create a sense of place. You’ll join a creative, passionate team dedicated to making meaningful connections between our city and the world. If you’re ready to make an impact through powerful communication and purpose-driven storytelling, we want to hear from you.

Key Responsibilities:

Design and implement innovative communication strategies in collaboration with agency partners to boost Springfield’s image and visibility.

Cultivate compelling narratives that highlight Springfield's charm to be used for both public relations and marketing purposes.

Create/oversee the content included in all marketing materials, ensuring consistency with our brand voice and strategic objectives.

Spearhead our storytelling efforts, identifying opportunities to showcase what makes Springfield unique and appealing.

Guide Visit Springfield's content strategy development, creating/overseeing engaging content and interacting with our community to strengthen our online presence including but not limited to Visit Springfield’s social media, blog, website, area guides, marketing materials, etc. 

Forge partnerships with local entities, media, and stakeholders to reinforce Springfield as a premier destination.

Evaluate the impact of communication campaigns, refining strategies to enhance outreach and engagement.

Act as a brand ambassador at events and meetings, embodying the positive spirit of Visit Springfield and our community.

Qualifications:

Bachelor’s degree in Communications, Public Relations, Marketing, or a related field.

At least 5 years of professional experience in communications or public relations, with a preference for backgrounds in tourism, hospitality, or related sectors.

Outstanding writing, storytelling, and editorial skills, with a knack for engaging diverse audiences.

Proficiency in digital marketing and social media trends.

Exceptional project management abilities, comfortable navigating a fast-paced, creative work environment.

Demonstrated success in creating and executing strategic communication plans.

Benefits:

Competitive salary and performance-based incentives.

Comprehensive benefits package, including health, dental, and retirement plans.

Opportunities for professional growth and development.

A vibrant and inclusive work environment in a dynamic community.

Resume Submission

To apply, please send your resume to Tonia Castaneda, Director of Finance & Administration, at tonia@springfieldmo.org.

Visit Springfield is an Equal Opportunity Employer. We encourage candidates of all backgrounds and experiences to apply.